Lifan Motors - Brand IP Creation
As a Chinese automotive company, Lifan decided that for the Chinese Year of the Dog, they wanted brand mascot Fanfan to have a dog sidekick...
Instead of just creating a dog mascot ourselves, we decided it was a great opportunity to get the fans involved. So, we gave them a few dog options and let them decide who the new sidekick would be...
The fans voted in their thousands...
Then we revealed the winner...
But that wasn't all. To keep our followers engaged, next we asked them to name the little robot dog...
And again, the fans got involved in their droves...
Then we revealed the name...
And Lifi the robot dog would go on to feature in lots of great posts with Fanfan, and some on his own too...
Creating a new brand IP done right on social.
